Increase Engagement for Premium Membership Customers

AiDE UX: Offer Tailored Miles for Life Events to Premium Customers

AiDE UX helped our client provide a hyper-personalized shopping experience for their premium customers by showcasing offers and deals from partner brands that would meet the current needs and interests of the customers.

Challenges

Suboptimal Conversion Rate of Customers to the Loyalty Program and Limited Engagement of Loyalty Customers

Our client manages a huge portfolio and caters to millions of customers globally. They wanted to improve the user experience for their premium customers. They wanted to move all their frequent flyers to their loyalty program so they could enjoy a better experience and also offer increased engagement options to their loyalty program customers so they derive more value from being a part of their loyalty program.

User Adoption & Engagement
Scalability
Cross-sell & Up-sell Opportunities

Ensuring a smooth transition and clear communication about the benefits
Handling an increasing number of premium customers and diverse life events
Managing and safeguarding customer data, especially when introducing a new currency system
Collecting and incorporating user feedback strategically to refine the premium customer experience
Missed revenue due to lack of adoption and engagement for premium customers

Transformative Conversational Experience

AiDE UX revolutionized customer interactions by adapting in real-time and finetuning conversations accordingly. Our client utilized our conversational UX to guide customers organically to the loyalty program membership and offer a hyper-personalized shopping experience for all loyalty members. With tailored miles as a currency for their loyalty program/premium customers and relevant options to avail offers and benefits with their miles.

Using AiDE UX, loyalty program customers received timely notifications about exclusive offers and discounts for special occasions such as birthdays, anniversaries, etc. They could use the earned miles to buy their favorite product from partner brands. Our AI-powered solution also guided the customer in finding apparel and accessories that complemented each other.

Increased Revenue with our Conversational AI Assistant

AiDE UX optimized marketing messages, analyzed user data, and strategically provided nudges for cross-sell and up-sell opportunities, resulting in a highly engaging customer experience. Real-time adaptability further elevated the overall customer experience.

Increased conversion of customers to premium loyalty members

Increased cross-sell and up-sell opportunities

Ensured customer delight

AiDE UX

Utilizing features such as Marketing AI and Advanced Analytics, our conversational AI chat agent, AiDE UX delivered improved customer satisfaction. It also enabled users to make secure and convenient digital transactions directly within the conversation.

Increase Engagement for Premium Membership Customers

AiDE UX: Offer Tailored Miles for Life Events to Premium Customers

Challenges

Suboptimal Conversion Rate of Customers to the Loyalty Program and Limited Engagement of Loyalty Customers

Solution

Transformative Conversational Experience

Impact Created

Increased Revenue with our Conversational AI Assistant

Components Used

AiDE UX

Business Impact that can be Measured

Increase Engagement for Premium Membership Customers

AiDE UX: Offer Tailored Miles for Life Events to Premium Customers

Challenges

Suboptimal Conversion Rate of Customers to the Loyalty Program and Limited Engagement of Loyalty Customers

Related Case Studies

Solution

Transformative Conversational Experience

Impact Created

Increased Revenue with our Conversational AI Assistant

Components Used

AiDE UX

Business Impact that can be Measured